Start of Avila Soccer
Coach Eryck Avila trains players privately, but on the banks of the Colorado River in Austin. Using everything he can find, like garbage bins as targets.
Anderson Mill became the first location lease to be signed. Avila opened it’s doors with 39 players, among them were world-class talent. Within 3 weeks, there were 80 players enrolled (as luck would have it, it rained for first 3 weeks straight contributing to the trend).
Reverse Process Rhythm
Introduction of RPR (Reverse Process Rhythm), invented by Coach Eryck Avila as the cornerstone of the Avila Method. Avila signature drills are standardized and catalouged.
Avila modern day All-You-Can-Train Summer Camp format is introduced. Allows players to immerse themselves daily versus conventional one week-long camps that fall short. With that idea, that mastery of soccer happens one day at a time over a long period time.
First Scrimmage Classes with Avila-Certified trainers injected into the matches are offered. Teaching The art of possession and fundamentals of spacing are emphasized as the main and sole objective of the program.
Shooting Mechanics became the first Specialty Class developed. It would be the first crossover Avila product attracting kids from many soccer clubs establishing Avila Soccer as the local soccer home for the greater Austin area.
Avila standardizes over 10 signature Specialty Classes, and splits all normal training sessions into General and Specialty Classes. A duality is therefore introduced, all players get a “dynamic feels like real soccer” session as well as a sports science session where we use the entire time to deconstruct one difficult skill into it’s phases and elements using mechanical principles.
Adopts formal title “Avila Creative Soccer” and “Play Brilliantly” as it’s brand message, and a formal boiler plate is standardized.
Avila’s first-ever elite scrimmage program, known as Golden Ticket, is unveiled through a postal mailing campaign. It’s success supports the Avila vision of how small-sided games can help players on the big field.
A second location in Lakeway opens in March. The grand opening features world’s first ever, kick-painted mural. First Avila players gain international accolades.
Contract with Local Clubs
Local soccer clubs begin contract with Avila Soccer to train their youth players indoors at Avila Soccer facilities once a week while in season.
Third Avila Soccer facility in Round Rock opens. Avila Coat of Arms introduced (Light Spirit Faith). Standardization of Universal Schedule at all three facilities.
Avila training shirt introduced as part of player dress code. Players allowed to wear their own shorts and socks to maintain individuality.
Long-awaited Avila Soccer Performance Assessment is designed and introduced, along with Performance Assessment recognition system (players wear colored armbands to denote their level).
Train & Apply
Avila adapts “Train and Apply” as a core theme, central to it’s model. Offering easy access to Avila Scrimmages for kids involved in Avila Skills Training.
Unforced Error Ratio
Using a color-coded wristband system, we figured out that by measuring unforced errors we could help players become aware of how well they’re working with others – which in our book supersedes winning and scoring goals. Plain and simple.
Fourth location opens in August on South Congress, Austin. Introduction of mandatory Baseline Assessments to better identify players’ levels early. Integrated Level-Point system into weekly scrimmages to monitor dips and peaks in performance.
Avila Performance App
Avila soccer introduces online platform for distance learning classes including the “Move by Move” series of vintage Avila Spin Moves and begins beta testing of its performance app/operating system.